If you are new to marketing online, then the chances are that you will have learned how to maybe create a PayPal order button and add it to your page. If you are very new to the subject, then even that might leave you wondering what is being discussed here. The simple button will certainly work – it will take your customers through the PayPal gateway, but the page you send them to afterwards and how secure it is, the emails they...

The days of bashing out HTML using Windows Notepad (or the Mac equivalent) are actually long gone. Although it is still very important to understand how HTML works its magic, very few people will build a site, or even a page from scratch like that anymore. There have been WYSIWYG tools like FrontPage and Dreamweaver for many years and they are a quantum leap over the trusty, but fusty old text editor. WordPress is another recent player and...